Promote your Business using Social Media

Using Social Media to promote your business.

Businesses are familiar with the conventional wisdom about making first impression count but are you making the most out of the opportunity.

An owner of a business will use various ideas in keeping their business image intact and focus on new networking skills with potential new customers.

Top tips on how to promote using Social media for your business.

Tip #1: Have a better website – businesses rely on the Internet to connect with other businesses. Having a good website can be a real asset for you, it will drive customers to you, a bad one will turn them off and not want to spend any money with you. Have your website easy to navigate and informative so people can find exactly what they are looking for. This will keep them on your website and ideally make some orders with you.

Tip #2: Use the social media platforms that are available for your business, so many that you can chose from and having a few key platforms can help establish your business online.

Tip #3: A Facebook business page can provide customers with lots of information about what you do, where you are and give them some history about your business.

Tip #4: Twitter would allow you to share special promotions and events to all your followers.

Tip #5: Social media can be used to gain customer feedback, which can be used to ensure you are meeting with your customers needs. A business that actively engages with their customers is more likely to have a positive image than one that does not. Social media is the tool businesses can use with customers.

Tip #6: Social media is here to stay; it is becoming the fastest way to communicate with each other. Understanding it and learning how to use it for your business is key. The platforms allow you to gain insight in how it works for you in conjunction with your website.

Posting information on your Social Media Platforms.

People look on social media platforms for all sorts of things, so if your page is active and updated often then you will see engagement on your page.

Give useful information to your potential new customers, they have come onto your page either by searching for you or through a recommendation and in order to gain a new follower or ‘like’ give them some reason do to this. Make them feel valued. Special offers, promotions, tips, vouchers are some ideas on how you can track how your campaign is going.

Tip #7: Brand Consistency

Have all your branding consistent across all social media platforms and also on your website. Together they will broadcast whatever your feature is and give you a bigger presence overall.

Tip #8: Engage with your community.

Beyond just posting information actively, engage with your customers. Encourage them to share ideas with you, take on board their views and reply with a positive attitude. Blogging about your service, products offers is another way of engaging with your customers, replies to comments should be addressed to continue the active engagement.

Social Media Training.

All this is to ultimately help you improve your online presence. Remember first impressions really do matter so start off well and the rest will follow.

I can provide social media training, to help grow your business.

Follow on Twitter @HRDSocialMedia

Find me on Facebook

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Online Virtual Networking

Online Virtual Networking.

In this past two years we have since, a rise in online virtual networking hours on Twitter. It has become hugely popular for so many businesses to grow their network in and around wherever their business is located.  The start of #Sussexhour promoted the county with the large number of businesses it has. From here the idea of creating smaller networking hours was born.

 

People Social Networking and Computer Network Concepts
People Social Networking and Computer Network Concepts

#Petworthhour.

Seeing how Sussexhour worked it showed that smaller towns could benefit in the similar way. In May 2013 #Petworthhour was launched encouraging as many businesses to join in on the hour networking which is held every Tuesday between 8-9pm. Starting off with only a few businesses,  the momentum grew and has now got to a point that we find businesses automatically tweet with businesses on Petworthhour due to its longevity.

Monitoring the numbers each night using Tweetreach showed who was joining in and how much of an impact it has on the hour. At the start the accounts reach would be between 3000-5000 accounts, now we see numbers reaching between 12000 to 25000 which is great for a small town in West Sussex.

The news about Petworthhour has spread far and wide which is only a good thing as it certainly promotes this wonderful town full of Antique shops and the various different types of retailers including the restaurants, tea rooms and pubs. Beyond all the shops it highlights the businesses from home which benefit from Petworthhour a great deal, its an opportunity for those businesses to network with others as they do not have shop fronts. To find out more about all the various Businesses in and around the Petworth area please visit Discover Petworth. My profile page is in the Petworth Directory.

In August 2013, Petworthhour took centre stage in a full page write up by the local paper, they saw how Petworthhour and twitter in general was highlighting Petworth to the rest of the community.

Twitter has become one of the fastest ways to communicate with others, its proving be be popular all across all ages for various reasons. These online virtual networking hours can fill your Twitter Feed if you are following them and in turn makes you want to be encouraged in tweeting with all of them to help grow your business even further.

Join us every Tuesday evening between 8-9pm on @Petworthhr using the hashtag #Petworthhour, we look forward to seeing new businesses using online virutal networking hour too grow and share content between us all.  Spread the word!.

Twitter Training.

If you want help on how to use twitter for your business and then see how #Petworthhour or any of the other online virtual networking hours can work for you, then please get in touch as I can provide you with 1-2-1 training for your business.

Follow me on Twitter.

Link to the article in the Midhurst-Petworth Observer. 

 

Google Plus Tips

Google Plus Tips

Are you using Google Plus? Not sure why it’s not working for you?  

Google Plus TipsThen these Google Plus Tips might help build your engagement and get your profile viewed.

Tip #1: When posting include photos and videos, Google plus works with YouTube, it will also makes your posts more interesting and visually appealing.

Tip #2: Don’t over load your posts. Keep it simple so that your message is read and taking in by the reader.

Tip #3: In your post insert an asterisks around the word/words you would like Google to pick up in your title tag. Your post will rank in search results.

Tip #4: Always check your posts to make sure there are no errors, spell check using Google plus automatic spell checker.

Tip #5: Choose who you want to share your post with. Public will be automatic, but you may want to be more specific with who you want to target.

Tip #6: If you are want to alert someone, then tag them into your post, using the @.

Tip #7: In Google plus you can use Hash tags #, don’t go over the top, about 2-3 is enough. Google will auto-populate the hash tags before you post. Check if your hash tag is treading and worth hash tagging.

Tip #8: If you are going to add a link into your post, make sure that the thumbnail is relevant to the post, this will make your post more appealing to the readers.

Tip #9: If what you have written is important and needs repeating over, then it is worth re-wording the post information so that your followers who do see it again are not put off with the repetition of the post.

Tip #10: Think about the time of day you are posting, it is important to see how many + 1’s you are receiving on previous posts and this will give you an indication when is a good time of day. Consider beyond your home country if you want to target people around the globe.

Tip #11:  just post your link; give your readers some sort of excerpt or quote of your post. Even if they don’t open it at that time they can return to it later knowing they have had some sample of what to expect.

Tip #12: Ask questions to your followers, it keeps them engaged and you can give more from a conversation than just keep posting.

Tip #13: It is important that any comments left on your post as replied too, it shows that you are a real person and willing to engage with your readers.

Tip #14: Post on other peoples posts. The more you interact with them the more likely they will interact with you.

Tip #15: Grow your circles, you can create them how you like, so make it work for you, if you are targeting a certain group, let them know that. Important to have all the various groups so you know who will get your posts.

There is still more to learn beyond these 15 Google Plus Tips, but this is to give you an example of how you can start to build your profile.

Google Plus is important to understand and to use for your business, it is fast becoming the social media platform to use. Once you understand how it works and these google plus tips will help, the rest will become clearer. It is a powerful tool and will certainly draw business to you.

For training with Google Plus contact me on 07595499122 or fill in our enquiry form.

We can go through each one of these Google Plus Tips if you are unsure of anything within our social media training or we can manage your social media for you.

 

Visit my Google Plus business page for more information.

 

Twitter tips

Twitter Tips

Top tips on growing your Twitter Followers

Top tip #1: Engage in conversation.

Engagement is a crucial part of growing your following. In order to achieve this, do not be afraid to respond to someone’s question on Twitter. Most users like to have engagement with new users as it is a great way too gain a possible new follower and even maybe to get some business out of it, if it is a business related response. Take the plunge and reach out to Twitter users who you have been meaning to connect with and also with users that you admire and want to say hello too.

Top tip #2: Posting only links!

Many users connect there social media platforms together, in particular Facebook to Twitter so that they cover both platforms. What they don’t see is that every time they post pictures on Facebook personal or businesses related it sends out a link saying ‘I posted a new photo on Facebook’ which is ok for a couple of images, but not fill up your Twitter feed with this information, It will turn followers to unfollow you as it will show no engagement on your account. Be aware of this on your Twitter feed and maybe consider deleting tweets after you have posted on Facebook. Follow me in Facebook 

Top tip #3: Following back

What is the etiquette of following users that follow you and how to respond to them. Well you don’t have to follow back every person that follows you, they have their reason to follow you and you have yours. If you want to engage with certain types of users, then that’s who you will follow and to continually engage with them. It is good to respond to users who follow you with a Thanks of some kind, is shows that you have appreciated their following and also it might be someone who you would want to follow.

Top tip #4: Twitter Networking

Twitter Networking has really taking off, people and businesses see the powers of using ‘Networking Hours’, so many of them on each day that you can’t help to either join in or consider running one yourself. The hours can connect you with businesses all over your area and beyond, if you want to make a connection further from your remit then consider using the hours as a way to connect with others this way, its very informal and can really help your business depending on how to engage with others. #Petworthhour @Petworthhr has been running for nearly a year and it is on every Tuesday at 8pm, more recently as other ‘hours’ have come on board around this time, it has boosted the engagement on #Petworthhour, we see numbers of nearly 20-30K accounts reached, which is amazing for the size of town Petworth is and also the types of users that interact on #Petworthhour.  

If you want more information about how to use Twitter or any other social media platforms, then please call 01798 342188 or 07595499122. We provide 1-2-1 or small group training with you or via FaceTime or Skype depending on your location.

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