Using Social Media to promote your business.

Businesses are familiar with the conventional wisdom about making first impression count but are you making the most out of the opportunity.

An owner of a business will use various ideas in keeping their business image intact and focus on new networking skills with potential new customers.

Top tips on how to promote using Social media for your business.

Tip #1: Have a better website – businesses rely on the Internet to connect with other businesses. Having a good website can be a real asset for you, it will drive customers to you, a bad one will turn them off and not want to spend any money with you. Have your website easy to navigate and informative so people can find exactly what they are looking for. This will keep them on your website and ideally make some orders with you.

Tip #2: Use the social media platforms that are available for your business, so many that you can chose from and having a few key platforms can help establish your business online.

Tip #3: A Facebook business page can provide customers with lots of information about what you do, where you are and give them some history about your business.

Tip #4: Twitter would allow you to share special promotions and events to all your followers.

Tip #5: Social media can be used to gain customer feedback, which can be used to ensure you are meeting with your customers needs. A business that actively engages with their customers is more likely to have a positive image than one that does not. Social media is the tool businesses can use with customers.

Tip #6: Social media is here to stay; it is becoming the fastest way to communicate with each other. Understanding it and learning how to use it for your business is key. The platforms allow you to gain insight in how it works for you in conjunction with your website.

Posting information on your Social Media Platforms.

People look on social media platforms for all sorts of things, so if your page is active and updated often then you will see engagement on your page.

Give useful information to your potential new customers, they have come onto your page either by searching for you or through a recommendation and in order to gain a new follower or ‘like’ give them some reason do to this. Make them feel valued. Special offers, promotions, tips, vouchers are some ideas on how you can track how your campaign is going.

Tip #7: Brand Consistency

Have all your branding consistent across all social media platforms and also on your website. Together they will broadcast whatever your feature is and give you a bigger presence overall.

Tip #8: Engage with your community.

Beyond just posting information actively, engage with your customers. Encourage them to share ideas with you, take on board their views and reply with a positive attitude. Blogging about your service, products offers is another way of engaging with your customers, replies to comments should be addressed to continue the active engagement.

Social Media Training.

All this is to ultimately help you improve your online presence. Remember first impressions really do matter so start off well and the rest will follow.

I can provide social media training, to help grow your business.

Follow on Twitter @HRDSocialMedia

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