Which Social Media Platform should I use?

Which Social Media Platform should I use?

The question which social media platform I should use is said to me frequently,  I get asked each time someone is needing training for their business.

My reply is simple, chose the platform that can give you the most for the effort you can put in.

There are so many varied businesses now and each type of business has different people buying or using their services.

I deal a lot with antique dealers in Petworth who need their existing and plenty of new customers to see what they have to sell in their shops.

It is vital to have good images and show off what their item is. With smartphones being as good as any digital camera, you can have your product on social media in an instant.

Outsourcing your social media

Instagram

The types of social media platforms I would recommend for businesses who have products to sell, I say Instagram is the one to use, it’s become so popular across all ages and it image based, so you will always pick up someone who will be interested in that image.

Twitter and Facebook are very popular for those who opened these accounts from a while ago, they are familiar in how they work and they can get the message to their followers if they are effective.

Twitter

Twitter works well for those wanting to get in with what is trending, react in an instant with or without using an image.

Facebook

Facebook allows you to write more, tag in others, post at schedule times to capture an audience through boost posts.

LinkedIn

For those who are in the professional field of work, LinkedIn allows you to become connected with a whole heap of people who might be a worthwhile connections for jobs, improving your networking circle, building business relationships.

These are some of the few that I feel work for the types of business I tend to work with. Although beyond these social media platforms there is still Google+, Pinterest, Snapchat and many more.

If you need help with your social media, then get in touch with me. info@socialmedia-adviser.co.uk or call 07595499122

Social Media Adviser 6 years old.

Social Media Adviser 6 years old.

Social Media Adviser 6 years old – My small social media business is celebrating is 6th year of business. Since the start back in 2012, it was just something that started through a simply phone call about Twitter and Facebook, since then it has grown and continues too.

The Social Media business has now become very a competitive market and lots of people are working in this field. Plenty of people offer an excellent service and probably price it accordingly to what they feel they are worth.

The service I offer is based on us working together and then looking ahead on what I could provide for you.

It is often key for me to make sure that you understand the social media platforms you would like to use for your business.

Each of the platforms offer different elements and needs work in order to give you the results you require.

It is easy to just open accounts with all the different platforms and hope that the first post, tweet, video you add will bring followers to you, sadly this is not the case, instead what will happen is that nobody will see you, because you have not filled out the profiles on each account properly and also not finding the people or businesses you need to follow.

End result is that you have all these opened accounts and then soon forget the username and passwords which ultimately results in you not using the accounts for what you hoped too do.

Step in my help!

Lets sort out your username and password issue first, better to try and fix this problem before just opening new accounts with new email address, it might be a easy fix and probably get round the problem quickly but trust me, this can be a nightmare when two or more accounts are ‘Out There’ and people start to get confused which one to start liking or following. This can also drive people off what you are trying to say as the message is not reaching them.

So it is vital we fix this problem first, then move on to which social media platform works for your business. Let me know tell you about each one and then select the one or ones that would work best.

From here we move into setting up, filling out data content required, adding the correct imagery and contact details. Find friends and family to help populate your account, find businesses that you might want to keep an eye on or would like to follow. Either way you need to start finding people and business to connect with as the few you start with will make no impact on your account. The key number of certain social media platforms is 30.

If you would like social media training, then please get in touch and we can go from there.

A new line to my business which developed soon after the 1-2-1 and Group training was taking on the management of social media accounts. This is something that releases the stress or burden you might have with social media, knowing that someone who understands you and your business can help grow move it forward whilst you enjoy working at your business.

A management plan can be worked out to suit what you require. Depending on the business model, social media can work around it. This also applies to your budget and the type of content you require.

Fresh content can be gathered online, using your website is also another way to promote your business on social media and the odd fun content, brings the who package together.

This is what I can help you with when it comes to your business.

Other parts to my social media business is Apple Training, being a Mac, iPhone user now for a number of years I have learnt how they work and can help anyone who is transitioning from PC to Mac or to help set up your iPad’s/iPhones.

Step by step to get through what is required. Patience is key, if accounts have been created, passwords lost, questions and answers not matching up, it can feel like a nightmare, but one at a time, we can get through it and end up with a device that works for you and have all your notes filed so that they are accessible.

apple devices

Social media is my main like of work, but I have other facets and always happy to get an enquiry about what I could do for you. Get in touch and find out more. 07595499122 or email info@socialmedia-adviser.co.uk

Outsource

Save time by Outsourcing

Save time by Outsourcing

You need to focus on your business making sure that everything is ticking over, don’t let the chore of social media be something that get’s pushed aside.

Instead consider outsourcing your social media to us, we can help ease this burden for you.

We are here to help you save time by outsourcing your social media to a budget that suits you.

Discussing what your needs are and working towards a goal. Working out how much to post and whether it is, hourly, daily or weekly.

Your budget is the largest factor on how you choose to outsource your social media. It can help save time by outsourcing but does the money you put towards it have an impact. This all depends on how often your content is on social media.

Personally having a couple of different social media platforms accounts can help, this can ease the load of what gets posted where and when you prefer, not just using one platform to feed the others all at the same time.

A recent client is happy to handle their twitter account, whilst we carry out their Facebook account, client seems happy with using twitter as it’s a quick option to fire something out and also they can be reactive to what is going on.

Whilst with Facebook it takes a bit more time, it is important to get the right image to go with the text, the correct tags to all the businesses you want to target, location marker, using hashtags is required, all of this can be a bit longer than just using twitter and hence why this has been outsourced to us.

The point is save time when outsourcing knowing that your business is getting online and you don’t have to worry about getting it all together, leave that to the experts.

save time outsourcing

Get in touch

If outsourcing is something you would like to discuss or have for your business, then get in touch with us. We are here to help lighten your load.

Find us on Facebook, Twitter, or LinkedIn, if you are not using them as yet, maybe consider how to via our social media training.

Email info@socialmedia-adviser.co.uk

Outsource

5 Social Media Tips To Remember

5 Social Media Tips To Remember

It is important to keep active on all your social media platforms, these tips will help ensure you can and guide you through, to be seen more effectively online.

Tip #1 – Schedule your social media.

Using social media tools such as Hootsuite, Sprout Social, Tweetdeck can help you save plenty of time. Set aside time to carry out this work and then monitor incoming replies or comments so that you can be responsive.

Tip #2 – Targeting your audience.

In composing each tweet or post, it is vital to tag in another business, so that they can receive your information and share it even further. Tweets with no targeting can still work, but you will find that the reach won’t be as great. Do the same with your other social media accounts and notice the difference.

Tip #3 – Use URL Shorteners to track and measure your engagements.

Using Bilty or Google Shorteners can help you track and monitor when your link has been clicked on. The link drives users back to your website, where more information can be found. Overall the link shortener looks neater and collects data for you to check back through.

Tip #4 – Paid promotion for your social media campaign.

With now more people engaging in social media it is important to keep up to speed. Using the paid features on many of the social media platforms, it is a good way to share your content to a bigger audience. Gain new followers, likes. Paid promoting can be targeted by area you live in, age groups and gender, whilst working to a budget that suits you.

Tip #5 – The right place to use a Hash-tag.

All of the social media platforms allow hash-tags to be used, on some of the platforms over usage can start to look messy and off putting by those seeing your information. Use them in the correct accounts, Twitter, Google+ and Instagram, not so much on Facebook or LinkedIn. Not every word needs to be hash-tagged, chose the words that can give you the most impact and create ones that you wish others to start using.

For more information about Social media Training please contact us on info@socialmedia-adviser.co.uk or 07595499122.

Multiethnic Group of People with Social Media Concept
Multiethnic Group of People with Social Media Concept

Promote your Business using Social Media

Using Social Media to promote your business.

Businesses are familiar with the conventional wisdom about making first impression count but are you making the most out of the opportunity.

An owner of a business will use various ideas in keeping their business image intact and focus on new networking skills with potential new customers.

Top tips on how to promote using Social media for your business.

Tip #1: Have a better website – businesses rely on the Internet to connect with other businesses. Having a good website can be a real asset for you, it will drive customers to you, a bad one will turn them off and not want to spend any money with you. Have your website easy to navigate and informative so people can find exactly what they are looking for. This will keep them on your website and ideally make some orders with you.

Tip #2: Use the social media platforms that are available for your business, so many that you can chose from and having a few key platforms can help establish your business online.

Tip #3: A Facebook business page can provide customers with lots of information about what you do, where you are and give them some history about your business.

Tip #4: Twitter would allow you to share special promotions and events to all your followers.

Tip #5: Social media can be used to gain customer feedback, which can be used to ensure you are meeting with your customers needs. A business that actively engages with their customers is more likely to have a positive image than one that does not. Social media is the tool businesses can use with customers.

Tip #6: Social media is here to stay; it is becoming the fastest way to communicate with each other. Understanding it and learning how to use it for your business is key. The platforms allow you to gain insight in how it works for you in conjunction with your website.

Posting information on your Social Media Platforms.

People look on social media platforms for all sorts of things, so if your page is active and updated often then you will see engagement on your page.

Give useful information to your potential new customers, they have come onto your page either by searching for you or through a recommendation and in order to gain a new follower or ‘like’ give them some reason do to this. Make them feel valued. Special offers, promotions, tips, vouchers are some ideas on how you can track how your campaign is going.

Tip #7: Brand Consistency

Have all your branding consistent across all social media platforms and also on your website. Together they will broadcast whatever your feature is and give you a bigger presence overall.

Tip #8: Engage with your community.

Beyond just posting information actively, engage with your customers. Encourage them to share ideas with you, take on board their views and reply with a positive attitude. Blogging about your service, products offers is another way of engaging with your customers, replies to comments should be addressed to continue the active engagement.

Social Media Training.

All this is to ultimately help you improve your online presence. Remember first impressions really do matter so start off well and the rest will follow.

I can provide social media training, to help grow your business.

Follow on Twitter @HRDSocialMedia

Find me on Facebook

SMicons

 

 

Online Virtual Networking

Online Virtual Networking.

In this past two years we have since, a rise in online virtual networking hours on Twitter. It has become hugely popular for so many businesses to grow their network in and around wherever their business is located.  The start of #Sussexhour promoted the county with the large number of businesses it has. From here the idea of creating smaller networking hours was born.

 

People Social Networking and Computer Network Concepts
People Social Networking and Computer Network Concepts

#Petworthhour.

Seeing how Sussexhour worked it showed that smaller towns could benefit in the similar way. In May 2013 #Petworthhour was launched encouraging as many businesses to join in on the hour networking which is held every Tuesday between 8-9pm. Starting off with only a few businesses,  the momentum grew and has now got to a point that we find businesses automatically tweet with businesses on Petworthhour due to its longevity.

Monitoring the numbers each night using Tweetreach showed who was joining in and how much of an impact it has on the hour. At the start the accounts reach would be between 3000-5000 accounts, now we see numbers reaching between 12000 to 25000 which is great for a small town in West Sussex.

The news about Petworthhour has spread far and wide which is only a good thing as it certainly promotes this wonderful town full of Antique shops and the various different types of retailers including the restaurants, tea rooms and pubs. Beyond all the shops it highlights the businesses from home which benefit from Petworthhour a great deal, its an opportunity for those businesses to network with others as they do not have shop fronts. To find out more about all the various Businesses in and around the Petworth area please visit Discover Petworth. My profile page is in the Petworth Directory.

In August 2013, Petworthhour took centre stage in a full page write up by the local paper, they saw how Petworthhour and twitter in general was highlighting Petworth to the rest of the community.

Twitter has become one of the fastest ways to communicate with others, its proving be be popular all across all ages for various reasons. These online virtual networking hours can fill your Twitter Feed if you are following them and in turn makes you want to be encouraged in tweeting with all of them to help grow your business even further.

Join us every Tuesday evening between 8-9pm on @Petworthhr using the hashtag #Petworthhour, we look forward to seeing new businesses using online virutal networking hour too grow and share content between us all.  Spread the word!.

Twitter Training.

If you want help on how to use twitter for your business and then see how #Petworthhour or any of the other online virtual networking hours can work for you, then please get in touch as I can provide you with 1-2-1 training for your business.

Follow me on Twitter.

Link to the article in the Midhurst-Petworth Observer. 

 

Twitter tips

Twitter Tips

Top tips on growing your Twitter Followers

Top tip #1: Engage in conversation.

Engagement is a crucial part of growing your following. In order to achieve this, do not be afraid to respond to someone’s question on Twitter. Most users like to have engagement with new users as it is a great way too gain a possible new follower and even maybe to get some business out of it, if it is a business related response. Take the plunge and reach out to Twitter users who you have been meaning to connect with and also with users that you admire and want to say hello too.

Top tip #2: Posting only links!

Many users connect there social media platforms together, in particular Facebook to Twitter so that they cover both platforms. What they don’t see is that every time they post pictures on Facebook personal or businesses related it sends out a link saying ‘I posted a new photo on Facebook’ which is ok for a couple of images, but not fill up your Twitter feed with this information, It will turn followers to unfollow you as it will show no engagement on your account. Be aware of this on your Twitter feed and maybe consider deleting tweets after you have posted on Facebook. Follow me in Facebook 

Top tip #3: Following back

What is the etiquette of following users that follow you and how to respond to them. Well you don’t have to follow back every person that follows you, they have their reason to follow you and you have yours. If you want to engage with certain types of users, then that’s who you will follow and to continually engage with them. It is good to respond to users who follow you with a Thanks of some kind, is shows that you have appreciated their following and also it might be someone who you would want to follow.

Top tip #4: Twitter Networking

Twitter Networking has really taking off, people and businesses see the powers of using ‘Networking Hours’, so many of them on each day that you can’t help to either join in or consider running one yourself. The hours can connect you with businesses all over your area and beyond, if you want to make a connection further from your remit then consider using the hours as a way to connect with others this way, its very informal and can really help your business depending on how to engage with others. #Petworthhour @Petworthhr has been running for nearly a year and it is on every Tuesday at 8pm, more recently as other ‘hours’ have come on board around this time, it has boosted the engagement on #Petworthhour, we see numbers of nearly 20-30K accounts reached, which is amazing for the size of town Petworth is and also the types of users that interact on #Petworthhour.  

If you want more information about how to use Twitter or any other social media platforms, then please call 01798 342188 or 07595499122. We provide 1-2-1 or small group training with you or via FaceTime or Skype depending on your location.

petworthhour

 

Social Media Training

Social Media Training

All year is a busy time of the year for any business and your aim is to make as many sales as possible, getting customers through that shop door. It is also a time of year that people do go out of there way to buy that something special for their loved one. I couldn’t think of a better present than having someone show me something that would enhance my skill sets and improve my knowledge all at the same time. 

Social media for your business isn’t something you pick up for a while and put back down again when things get busy or when you get stuck, instead it should become a daily routine for you in promoting your business. 

Social Media Training

Training with me will help you organise what type of social media platform can suit your business needs, it maybe you need all of them, from Twitter too LinkedIn and beyond, or we can start with one and get it mastered before moving and understanding the next platform. 

It is vital that you keep on top of what you are posting and tweeting about, telling people all about your business that you couldn’t possible reach from just being at your desk. 

We go through a step by step guide on how each platform works and what the benefits are from each social media platform. 

It is easy to say that its not for you and its a fad, but social media is here to stay and will get more and more intense as platforms progress. 

What you may think is a silly question and worried about asking it, isn’t a problem for me, I want to advise and help you so that you don’t run into problems with your social media or even your device that you use to run your platforms from. 

My approach is friendly and my mission is simple. ‘Don’t get left behind with SOCIAL MEDIA’ its a tool you cannot do without for your business.

So whether its a Christmas present or any other special occasion for you, why not ask for Social media training. Gift for life!.

We provide social media training for 1-2-1 or small groups and we also offer outsourced services or social media management services, so call 01798 342188 or fill in my contact form and I’ll get back to you shortly.

 

Social Media Branding

Social Media Branding

 Now that you are using the various social media platforms it is important to keep them looking sharp. Focusing in on the overall look of how they all look when someone new or existing visits each of your social media platforms.

It’s a great way to keep your audience attention on your page so give it the attention it needs to keep people wanting to know more about your business brand.

Logos on your profiles should be consisted with each other, along with the banner image.

Mixing it all up can become confusing to the end user and show that you are not professional on each of your social media platforms.

This does mean that time is needed need on each social media platform, but once it has been set up it can look good and drive business to your pages.

Knowing that each platform has certain set sizes to create your brand, spend time in working out the dimensions needed in order to have the best looking image at the end.

Blurred pictures or logos that cannot be seen on phones will drive people away from your page, using personal images also wont do you any favours, people want to recognize you through your brand logo and it is vital that it looks good.

We associate logos with large companies and they have a team of people to get it right for them, but the with tools you have you can also have the same outcome.

It is a shame that not all social media platforms use the same size when creating your page layout, hence why when you do get round to creating it, some can look distorted when setting up pages in a rush, take your time and get it right before publishing your business page for all to see.

The set up sizes for each social media platform is shown online and can be easily worked out when using a image formatting program.

Along with the brand logo, use language across each platform that is also consisted, website information, contact details, location, whatever you need to get people to you.

Using these methods of branding will ultimately help drive business to you and keep your brand looking healthy and strong each time people visit your social media platforms.

If you need help in creating your brand logos, please let me know as I can help size your logos and banners to the appropriate size required. Contact me via 01798 342188 or email info@socialmedia-adviser.co.uk

 

Still unsure about Twitter

Top tips for Twitter

Still unsure about Twitter? Let us change your mind or to help you move forward with how it can help you and your business.

Know your Audience.

Don’t fret about getting as many followers as possible but to focus on getting the right kind of followers.

If someone has a large following and they Re-tweet you, there is some value to that, or if someone has the right person following them but they don’t have a large following, that can also all help getting your tweet reached even further. It is about connecting with the right kind of person or business that will get your Tweet seen, it not always about the numbers.

Starting out.

Make lists of the right kind of people or businesses you want to follow and also folks you want to follow back. Get them to engage with you and start to care about you and your business, make that relationship work for you.

Keep is simple.

Don’t always use all the characters up in Twitter, allow for ‘Quote ‘ back in your conversation. Try not to cram everything in on that one composed tweet, give a snap shot of what you are trying to say to allow people to engage with what you are talking about, this way you will get people wanting to ask more about what you are saying as this creates engagement with your tweet.

Others will see your conversation and can join in if they choose too, allowing for further interaction with your tweet.

If you have many subjects you want to talk about then compose these on your next set of tweets.

The responses are valuable and could create a possible business connection, which is what you want to do when boosting your business.

Keeping business separate from pleasure.

Its always easy to start chatting about personal information about you if you choose too, though to much on your business account can divert people away from you, if you want to be personal on twitter then create a separate account for this. Your engagement ideally should be business based with a professional tone.

Online when you are.

About 10% of the people that you follow are online at that time, so the chance of you being ReTweeted then could be valuable to you, note when people are on, so you can try to engage with them at that time. It maybe people you want to engage with are not tweeting at your time so find suitable scheduling platforms to cover all your basis. This will allow you to engage with someone you want to connect with and plan on replying back to him or her as soon as possible to keep the tweet very active for you.

Using emoticons or special characters.

In a business tweet using these symbols is a reflection of your business, it is acceptable to use abbreviation and special characters, but make sure that they make you look like a professional. Keep in mind that not all mobile devices show up every symbol and could just look like a blank box character where the symbol was suppose to be, think to who you are composing your tweet too and how it will be seen on there mobile device. Try not to over use them as it could send out the wrong message to that person and you potential can lose their engagement with your tweet.

Providing links on your tweets.

To drive people and businesses to other social media platforms you use for your business it is vital to add those URL links into your composed tweet. It will take characters off the 140, but you can use Short links http://goo.gl to reduce the characters lost which will allow you to still get your message across.
Links to your website is crucial as it will help with SEO (Search Engine Optimizations). For example – If you have blogged about something and want to share it with everyone, then using Twitter will help drive people to your blog using your link, it is a great way for people and businesses to see what you have blogged about and a way of them noticing your website.
The same can apply to other social media platforms if you don’t have your website set up as yet.

With these tips, you can have a successful Twitter account for your business. If you need further advise or want training 1-2-1 then please contact me via the contact us tab.