Business Reviews during Lockdown!

As most of us are stuck indoors probably thinking what could we do next, well why not give that shop you always love to visit or the place you get your coffee from or your favourite place to visit as review. A lot of businesses are considering what do to next, whilst big shops area open and amazon is making a ton of money, all our independent shops are closed and thinking what to do next. Many are using social media to sell their products or updating their websites to e-commerce, whatever they are doing its so that they can survive and get through the next few days, weeks, months.

Lets do our part, pick up your phone or jump on your PC and find your 5 to 10 places and write something special about them, add a photo too, it doesn’t matter that it was ages ago or just before lockdown 1 or 2, its all about letting them know how amazing they were for you.

Give them hope, which can lift spirits and then you can go and see them when they reopen.

The various ways you can give a review is via: –

1. Website

2. Facebook Review

3. Google Review

4. Leave positive messages on social media. 

This is a time when we can all help each other. Everyone is always too embarrassed to ask, but not anymore. Find your favourite places and give them a review today!

Which Social Media Platform should I use?

Which Social Media Platform should I use?

The question which social media platform I should use is said to me frequently,  I get asked each time someone is needing training for their business.

My reply is simple, chose the platform that can give you the most for the effort you can put in.

There are so many varied businesses now and each type of business has different people buying or using their services.

I deal a lot with antique dealers in Petworth who need their existing and plenty of new customers to see what they have to sell in their shops.

It is vital to have good images and show off what their item is. With smartphones being as good as any digital camera, you can have your product on social media in an instant.

Outsourcing your social media

Instagram

The types of social media platforms I would recommend for businesses who have products to sell, I say Instagram is the one to use, it’s become so popular across all ages and it image based, so you will always pick up someone who will be interested in that image.

Twitter and Facebook are very popular for those who opened these accounts from a while ago, they are familiar in how they work and they can get the message to their followers if they are effective.

Twitter

Twitter works well for those wanting to get in with what is trending, react in an instant with or without using an image.

Facebook

Facebook allows you to write more, tag in others, post at schedule times to capture an audience through boost posts.

LinkedIn

For those who are in the professional field of work, LinkedIn allows you to become connected with a whole heap of people who might be a worthwhile connections for jobs, improving your networking circle, building business relationships.

These are some of the few that I feel work for the types of business I tend to work with. Although beyond these social media platforms there is still Google+, Pinterest, Snapchat and many more.

If you need help with your social media, then get in touch with me. info@socialmedia-adviser.co.uk or call 07595499122

Social Media Adviser 6 years old.

Social Media Adviser 6 years old.

Social Media Adviser 6 years old – My small social media business is celebrating is 6th year of business. Since the start back in 2012, it was just something that started through a simply phone call about Twitter and Facebook, since then it has grown and continues too.

The Social Media business has now become very a competitive market and lots of people are working in this field. Plenty of people offer an excellent service and probably price it accordingly to what they feel they are worth.

The service I offer is based on us working together and then looking ahead on what I could provide for you.

It is often key for me to make sure that you understand the social media platforms you would like to use for your business.

Each of the platforms offer different elements and needs work in order to give you the results you require.

It is easy to just open accounts with all the different platforms and hope that the first post, tweet, video you add will bring followers to you, sadly this is not the case, instead what will happen is that nobody will see you, because you have not filled out the profiles on each account properly and also not finding the people or businesses you need to follow.

End result is that you have all these opened accounts and then soon forget the username and passwords which ultimately results in you not using the accounts for what you hoped too do.

Step in my help!

Lets sort out your username and password issue first, better to try and fix this problem before just opening new accounts with new email address, it might be a easy fix and probably get round the problem quickly but trust me, this can be a nightmare when two or more accounts are ‘Out There’ and people start to get confused which one to start liking or following. This can also drive people off what you are trying to say as the message is not reaching them.

So it is vital we fix this problem first, then move on to which social media platform works for your business. Let me know tell you about each one and then select the one or ones that would work best.

From here we move into setting up, filling out data content required, adding the correct imagery and contact details. Find friends and family to help populate your account, find businesses that you might want to keep an eye on or would like to follow. Either way you need to start finding people and business to connect with as the few you start with will make no impact on your account. The key number of certain social media platforms is 30.

If you would like social media training, then please get in touch and we can go from there.

A new line to my business which developed soon after the 1-2-1 and Group training was taking on the management of social media accounts. This is something that releases the stress or burden you might have with social media, knowing that someone who understands you and your business can help grow move it forward whilst you enjoy working at your business.

A management plan can be worked out to suit what you require. Depending on the business model, social media can work around it. This also applies to your budget and the type of content you require.

Fresh content can be gathered online, using your website is also another way to promote your business on social media and the odd fun content, brings the who package together.

This is what I can help you with when it comes to your business.

Other parts to my social media business is Apple Training, being a Mac, iPhone user now for a number of years I have learnt how they work and can help anyone who is transitioning from PC to Mac or to help set up your iPad’s/iPhones.

Step by step to get through what is required. Patience is key, if accounts have been created, passwords lost, questions and answers not matching up, it can feel like a nightmare, but one at a time, we can get through it and end up with a device that works for you and have all your notes filed so that they are accessible.

apple devices

Social media is my main like of work, but I have other facets and always happy to get an enquiry about what I could do for you. Get in touch and find out more. 07595499122 or email info@socialmedia-adviser.co.uk

facebook business

How to post on Facebook as a business not from a personal account

How to post on Facebook as a business not from a personal account

It’s a common problem with Facebook – having multiple profiles and trying to juggle them as smoothly as possible isn’t always as easy as it seems to begin with. With the huge growth of the social network, more and more businesses are seeing the benefits of having their own business page and using it to promote their services and offering a variety of information. However, if you want to make a post on yours or someone else’s page as your business, you need to remember to switch between accounts. This is easy to overlook, so here we show in simple steps how to make this adjustment.
With the Facebook business page, you’ll need 2 profiles; your business page profile and your personal profile. They will both give you the opportunity to upload posts; however, you will appear as either your business or your personal self and not as both. Both profiles also have their news feeds. They are
• Your Page Profile News Feed: this is strictly made up of pages you have liked as your page.
• Your personal Profile News Feed: this is based on the updates of your Friends’ status as well as the pages you have liked personally.
If you wish to change your personal profile to business page profile, you will have to:
1. Log in as usual.
2. Locate the account dropdown at the top right corner of the page and click on it.
3. Choose the Page link that you wish from the drop down menu.
If you are an admin for several pages, this is where you toggle among these pages as well as your personal profile.

facebook business page

After you must have clicked on the link of your choice, you will be taken directly to the page selected. You will then be given admin privileges and the page will appear as your business page and not as your personal profile. It’s a good idea to try it out as the difference becomes clear.
When you are on the your page section, your page’s admin pane will contain Notifications, Messages, New Likes, Insight and page Tips.

facebook business
It is likely that you are used to seeing news feeds on your personal account and you don’t think you will get such benefits from the business page profile. However, this isn’t a problem and you can get news feeds on any of the profiles. Your Page Profile News Feed is strictly based on the Pages you liked. To see them, click the Home link on the top right corner of the page.
It works just like that of your personal account, just that it’s filled with posts from other Pages that you have liked. Note that if you are yet to like any page, you will have nothing to see as news Feeds. Only page updates are visible because you can’t like a personal account as a Page.
If you are on the business page profile and wish to go back to your personal profile, you just have to:
1. Click the Account link on the top right part of the page.
2. Select Facebook as your personal account name from the dropdown.
This is how you can go back and forth with your profiles.
There’s another small observation you need to understand. When you are on your personal profile and you go to your business Page, you will see a notification bar at the top of the page and a link with the name, and voice on it, as well as a link asking you to change to your personal profile – even though you are already on your personal profile. Note that the voice is replacing what you used to see as Postng Preference and was a part of the editor dashboard. This was done to make it very clear to the user that he/she is on either a personal profile or on a business page profile.

facebook businesspage

Now that you are aware of the distinct profile and how to manage them, here are some tips for you:
• You cannot perform any admin task on any business page that you are an admin if you are viewing you Facebook with your page profile. You will have to change back to your personal profile first.

• You can post your page on another page, but you cannot post as your business Page on anyone’s personal Facebook Profile.

• You shouldn’t post as your business page always to avoid being too spammy. It may be a very good way to promote your page, but you don’t have to do this to the point where it becomes annoying. Facebook is still a social network and not a place to fill up with your business name.

If you need help with Social Media campaigns, training or increasing the rankings of your website, give me a call or fill in my contact form.

Outsource

Save time by Outsourcing

Save time by Outsourcing

You need to focus on your business making sure that everything is ticking over, don’t let the chore of social media be something that get’s pushed aside.

Instead consider outsourcing your social media to us, we can help ease this burden for you.

We are here to help you save time by outsourcing your social media to a budget that suits you.

Discussing what your needs are and working towards a goal. Working out how much to post and whether it is, hourly, daily or weekly.

Your budget is the largest factor on how you choose to outsource your social media. It can help save time by outsourcing but does the money you put towards it have an impact. This all depends on how often your content is on social media.

Personally having a couple of different social media platforms accounts can help, this can ease the load of what gets posted where and when you prefer, not just using one platform to feed the others all at the same time.

A recent client is happy to handle their twitter account, whilst we carry out their Facebook account, client seems happy with using twitter as it’s a quick option to fire something out and also they can be reactive to what is going on.

Whilst with Facebook it takes a bit more time, it is important to get the right image to go with the text, the correct tags to all the businesses you want to target, location marker, using hashtags is required, all of this can be a bit longer than just using twitter and hence why this has been outsourced to us.

The point is save time when outsourcing knowing that your business is getting online and you don’t have to worry about getting it all together, leave that to the experts.

save time outsourcing

Get in touch

If outsourcing is something you would like to discuss or have for your business, then get in touch with us. We are here to help lighten your load.

Find us on Facebook, Twitter, or LinkedIn, if you are not using them as yet, maybe consider how to via our social media training.

Email info@socialmedia-adviser.co.uk

Outsource

Why I love my job

Why I love my Job as a social media adviser

Why I love my Job as a social media adviser

Why I love my job

Well that’s easy for me to answer its the thrill of getting someone set up and understand the basics of social media. Beyond that it’s how they go through the process and ask me whatever the question on how I can help them further.

Since doing this now nearly 5 years, the business has gone from strength to strength, working mostly for clients in the Petworth area. I really have enjoyed putting Petworth on the map.

Many of these clients are individuals who want to learn how to grow their business, the others are organisations who want to broaden their reach through social media channels.

I’ve just finished working with The Petworth Festival during their Summer and Literary events who have been going strong for 39 years and will be showcasing their BIG 4-0 next year which I’m sure will be a mega. I’ve throughly enjoyed seeing what they bring to Petworth and enjoyed being part of their team.

Something a bit different have come into Petworth in the last few years and they are Petfringe, another organisation that I’ve been privilege to work with and today was one key moment for me.

Being an avid listener to BBC Sussex, I got to go into their Brighton studio to be interviewed alongside one of the founders of Petfringe. I loved every moment of the 10 mins or so we were in the studio. All that tweeting paid off with the DJ Mark Carter. Lovely to see him again and to grab a quick selfie with us all.

I feel very humbled how social media and a bit of hard work, this town has become my home and work.

Linked with Petfringe

Interview at BBC Sussex

Facebook live

How important is Facebook live video for my business?

How important is Facebook live video for my business?

Facebook live

One thing is certain, if you want to have the best representation of your brand or online business, you need to be “on the move”, knowing the latest trends and learning how new technologies work.
Facebook is constantly changing and analysing what types of content are most relevant for users. That is why Facebook Live – which is a live broadcast video on Facebook – will appear higher in the news feed.
Now that people watch videos in real time, live broadcasts consider this as being a fresh and vibrant new type of content.

•    What is Facebook Live?

You can carry out video streaming live on Facebook from 3 places: your Facebook profile, your business page or from your groups and your events – all by using your iPhone or Android.
Thus, you can instantly share things. People can connect with you on those channels, see your transmissions, and not only that, they can comment and “react” as smileys to what you are transmitting.

•    Making a connection

Facebook Live gives you the wonderful opportunity to establish a more personal and real connection with the people who have given “likes” to your page.
It is the connection we are always looking for and that can be difficult in the virtual world. Although you’re not meeting them face to face, you can greet them directly and call them by name as if they were in front of you, because you look at your comments. This way you have the opportunity to create a meaningful connection with them.

•    How will Facebook Live benefit your business?

Using Facebook Live is a very powerful way to get the attention of your audience in what is often a saturated and competitive platform.
According to Facebook, it is 3 times more likely that people will watch a video if it is live and that it will rank higher in the newsfeed – you’ll be able to capture more attention than solely using a traditional video, images or text.
Why? The reason is simple: one of the objectives that pursue social networks is the participation or “engagement” of those who have connected with you.
One of the questions that is so often asked is, “How can I get the right people on Facebook who are interested in my product /service?”
Well, Facebook Live is a powerful way to show your unique value, through your proposition and experience. You can use the live video feeds to:
•    Conduct question and answer sessions.
•    Give breaking news in your industry or business.
•    Share Interviews
•    Show your business “Behind the scenes”
•    Demos
•    Tutorials
The list goes on!
Then as you get more confident with the feeds, you can start to polish the production values and include: Multiple camera angles, graphics and production values to TV style.

•    Best practices for creating broadcasts that people want to see

# 1 Have a plan
Ask yourself if you have the time and resources to do so. Everything is perfect in your head, but have you outlined a detailed plan of action? Completing this planning will help you achieve your goals.

# 2 Be Inspired
Research is the main part of much of the process. There is where the inspiration comes from. Check what type of content you are creating in your industry.

# 3 Define your audience
One thing is certain, you cannot please everyone. Focus on what your followers are really looking forward to on your Facebook page.

# 4 Check the set
The environment in which you record should be clean, bright and presentable.  Make sure you have a fantastic framework for people to focus on what you have to say, without distractions in the background.

# 5 Arm yourself with the right tools
Your phone + tripod + external microphone + good lighting need to become your new best friends. Take care of them!

# 6 Promote
Notify people in advance that you will have a live broadcast. You can give them something like a sneak preview while you’re preparing, through a text or an image.

# 7 Locate a place with strong internet connection
Check the app to make sure you have strong connection before transmitting. Wi-Fi tends to be better, but you can also use 4G, so check your connection in advance.

# 8 Create eye-catching titles
A good title better capture the attention of people who see your transmission. They should be short and sweet, from 55 to 60 characters.

# 9 Relax
Create rituals to feel calm enough to beginning the Live broadcast. Inhale and exhale slowly and smile before starting.

# 10 Click the button!
Get in on the broadcast! It is time to click. Arm yourself with courage. The more feeds you do, the easier and better you’ll become.

Used correctly, the live broadcasts on Facebook can be a great tool for your marketing mix and your social networking strategy. Because with greater participation, you’ll create more interaction with people who you want to serve, listen and gain feedback from.

Live streaming

Back to school

Back to School Time.

We are now approaching back to school for our little ones, so hopefully this will give you time to learn about something new. Have you been putting off what you wanted to learn for a while until now?

Well whilst the kids are at school why don’t you learn about how social media can work for you. Everyday is a school day, so lets work together and get you on the right road.

Training Plan

We can give you 1-2-1 training to learn how to use social media and how if used correctly the results can been seen. Nothing is quick so patience is key, but the learning part is more important.

There are so many social media platforms, that it is hard to pick the right one for you, so we need to discuss the type of business you have and what will be the right platform for you, selecting the correct platforms will help get your business ‘out there’ to the wider audience. Step by step is how we will carry out the training. Using your devices and being comfortable in the environment you are in.

One thing we’ve learnt from years of giving training, is that if the client is stressed out about learning then we need to find a way to relax into this. Social media is suppose to be fun so we will make sure it is for you.

No Tech Speak

Keeping is simple is also key, tech speak is something we are not about, everything has to be broken down so that you are learning and ‘getting it’. It works in our favour that you are understanding what we are talking about. Based on this method we hope that you will use us and for those who have worked with us, keep coming back because of our methods.

Back to school can be a new venture for anyone at any age. If social media is not for your business but just want to understand it to connect with family, then we can also show you that.

Get in touch with us, here to help you!

Find us on Facebook, Twitter and LinkedIn 

Back To School

10 Steps to create your LinkedIn Profile

Create your LinkedIn profile to attract potential new clients to your page. Using these 10 steps you will have a strong LinkedIn Profile.

  1. Header Image.

Use a strong header image can really sell your personal brand and give your company exposure to a vast range of clients and give them a great first impression of you. Design your banner image as a PNG, JPEG or GIF file and also that it is under 4MB. Create it to the correct size of 1400 x 425.

  1. Profile Photo

Your Profile photo is an insight into who you are – Use a photo that shows you in a professional manner with a smile. If you choose not to use your own photo then use a business logo, although people will want to see you, so it is important that they connect with the person when it comes to your profile page.

  1. Headline

Here is where you tell people who you and what you do. Using your full name and the role you are in. It has to raise attention about you and that once people see what you do, they will continue to read on more about you and your work.

  1. Website Links

Adding your website to your profile as part of your contact details is important. Options allow you to chose where you want people to go to on your website, alternatively you can change the name of the default text to suit what you might like to use, this can be found under the ‘Other’ option.

  1. Summary Content

This is the most important part of your personal profile – This needs to be filled in as it will be the first place that people will read all about you. Tell a story of your past, present and future goals. This gives a great first impression about you and encourage those on your profile to continue reading on.

  1. Experience

Your working history is important to share with people who will want to connect with you. Listing it from your current work back towards your first ever job. Fill out all your roles and responsibilities for each job that you had. Add links to the companies you have worked for and other information such as presentation, video, photos of your work whilst there or currently.

  1. Publications and Projects

In this section is it key to add information about your work if it has been published and linking it back to the company that published your content. Projects are also a great way to tell people what you are currently working on and in the past to build up a story of your working history.

  1. Skills & Endorsements

Skills and Endorsements are useful to add to your profile as it allows and encourages your connections to endorse you on the skills you have listed about yourself. You can select up to 50 skills that you feel you are wanting to be endorsed for. Put them in some order to highlight the few that you a really good at.

  1. Education

Just like any working history it is vital to let your connections know about your education history – From University or College right back to School. This can help tell your connections what you studied and how you have applied it to your current work or previous work.

  1. Recommendations

Ask people who are in your connections to provide you with a recommendation about that work you have carried out for them or with them. This again helps tell potential clients more about you and who you work with people. At the same time give out recommendations to your connections.

In summary – Using these 10 Steps to create your LinkedIn Profile, you will become more visible to others. From here there are plenty of other sections that you can carry on building – LinkedIn are always introduction new sections and each time you go to your account, you will see a prompt asking you to fill it out.

If you require training for LinkedIn please get in touch. Contact info@socialmedia-adviser.co.uk or call 07595499122

 

5 Social Media Tips To Remember

5 Social Media Tips To Remember

It is important to keep active on all your social media platforms, these tips will help ensure you can and guide you through, to be seen more effectively online.

Tip #1 – Schedule your social media.

Using social media tools such as Hootsuite, Sprout Social, Tweetdeck can help you save plenty of time. Set aside time to carry out this work and then monitor incoming replies or comments so that you can be responsive.

Tip #2 – Targeting your audience.

In composing each tweet or post, it is vital to tag in another business, so that they can receive your information and share it even further. Tweets with no targeting can still work, but you will find that the reach won’t be as great. Do the same with your other social media accounts and notice the difference.

Tip #3 – Use URL Shorteners to track and measure your engagements.

Using Bilty or Google Shorteners can help you track and monitor when your link has been clicked on. The link drives users back to your website, where more information can be found. Overall the link shortener looks neater and collects data for you to check back through.

Tip #4 – Paid promotion for your social media campaign.

With now more people engaging in social media it is important to keep up to speed. Using the paid features on many of the social media platforms, it is a good way to share your content to a bigger audience. Gain new followers, likes. Paid promoting can be targeted by area you live in, age groups and gender, whilst working to a budget that suits you.

Tip #5 – The right place to use a Hash-tag.

All of the social media platforms allow hash-tags to be used, on some of the platforms over usage can start to look messy and off putting by those seeing your information. Use them in the correct accounts, Twitter, Google+ and Instagram, not so much on Facebook or LinkedIn. Not every word needs to be hash-tagged, chose the words that can give you the most impact and create ones that you wish others to start using.

For more information about Social media Training please contact us on info@socialmedia-adviser.co.uk or 07595499122.

Multiethnic Group of People with Social Media Concept
Multiethnic Group of People with Social Media Concept